A new methodology dedicated to qualitative, sensory and marketing studies to collect consumer insights or test products : the online communities.
This new tool allows to generate more insights on products tested and to create a real commitmentwith consumers. With various approaches (blog, bulletin board, chat, visio chat, forum, pool...), IMASENS collects many data, insights, photos and videos posted by consumers during tests of products. Thanks to the system of translation, it is possible to interview consumers in France and all around the world in a simultaneous way.
This tool presents other benefits :