You want to

  • Create new concepts
  • Turn a marketing concept into a product brief
  • Redevelop your product

With our solutions you will

  • Generate out-of-the-box ideas
  • Improve and select your product ideas
  • Prioritise and characterise your product’s attributes

Our approaches are

  • Creative and concrete (prototype injection, stimuli...)
  • Interactive : experts, designers, marketers, R&D engineers and consumers
  • Mixed : creative, qualitative and quantitative

Our reference tools