For each of our solutions, we use the most appropriate methodologies


Qualitative methodologies

  • Ethnographye
  • Semiological studies
  • Interviews and focus groups
  • Creative, anticipation, projective techniques
  • Concept/packaging tests
  • Formulae screening
  • Filmed interviews, video films editing
  • Qualitative studies and online bulletin boards
  • Online communities

Quantitative methodologies

Depending on the needs, we use our network of experts : semiologists, ergonomists, ethnologists, anthropologists in France or abroad